Crypto entrepreneur Justin Sun has eaten the banana artwork he bought for $6.2 million.
The artwork, titled ‘Comedian,’ was a banana duct-taped to the wall and created by Maurizio Cattelan in 2019.
Sun secured it at a Sotheby’s auction in New York after outbidding six other participants on November 20. During a press event at a luxury Hong Kong hotel on Friday, Sun took a bite of the banana in front of journalists and influencers.
“It’s much better than other bananas,” Sun quipped, adding after a bite, “It’s really quite good.” Reflecting on his purchase, he admitted to feeling “disbelief” when he realized he had won.
He saw the piece as an opportunity to spark a broader cultural conversation. In a bold move, Sun chose to incorporate his act of eating the banana into the narrative of the artwork.
“Eating it at a press conference can also become a part of the artwork’s story,” he explained.
